1. 회원님의 건승을 기원합니다.

2. Telecommunications Policy에서 <OTT and live streaming services: Past, Present and Future 특집호를 공모합니다. 이에 아래와 같이 안내해 드리니, 관심있는 회원님들의 많은 참여 바랍니다.

- 아 래 -

관심 있으신 분들은 아래 링크의 CFP를 참고해주시면 감사하겠습니다.

https://www.journals.elsevier.com/telecommunications-policy/call-for-papers/special-issue-스포츠 토토 결과-and-live-streaming-services

□ Background and Motivation

스포츠 토토 결과 is the abbreviation for “over-the-top” and refers to the distribution of video contents over a public network. With increasing popularity of smart connected devices and internet penetration, the global 스포츠 토토 결과 service market is anticipated to grow from $81.60 billion in 2019 to $156.9 billion by 2024, exhibiting a CAGR (Compound Annual Growth Rate) of 14% (Markets and Markets, 2020). During the forecasted period, video on demand (VOD) services, especially subscription-based video-on-demand (SVoD) services and live steaming content, are expected to grow at the highest rate. In the SVoD market, Netflix remains to be the global market leader with 167 million subscribers worldwide. However, its dominance is estimated to weaken with the recent launch of Disney Plus and the rise of Asian 스포츠 토토 결과 service providers. For example, Korea’s Wavve, China’s Youku and Malaysia’s IFlix are just a few local 스포츠 토토 결과 platforms that can challenge global 스포츠 토토 결과 service providers. With Asia being the next lucrative 스포츠 토토 결과 market, severe competition between local and global players is expected.

The 스포츠 토토 결과 streaming sector is a growing market with significant potential. From professional 스포츠 토토 결과 content to user-generated content, the openness and authenticity of 스포츠 토토 결과 streamed contents are engaging more audiences. Top performing players in the 스포츠 토토 결과 streaming industry include but not limited to YouTube TV, Facebook 스포츠 토토 결과, Periscope, and Twitch. 스포츠 토토 결과 streamed content is also popular in Asia with many audiences who consume 스포츠 토토 결과 streaming content for entertainment and commercial purposes. For instance, Deloitte prospects China to be the largest 스포츠 토토 결과 streaming market with more than 500 million users (Carnahan, 2020; Deloitte, 2018). Growth in the 스포츠 토토 결과 streaming sector has led to the establishment of multi-channel networks (MCNs) that offer profound assistance to 스포츠 토토 결과 content streamers.

Despite the growing interest in 스포츠 토토 결과 services, emerging literature highlights the need for more research. In the domain of 스포츠 토토 결과 SVoD services, many studies appear to examine the platform’s businesses and its impacts on various areas. For studies related to business strategies, case studies and modelling techniques are adopted to understand the service systems of 스포츠 토토 결과 service providers (i.e., Hallinan & Striphas, 2016; Hiller, 2017). Studies comparing different 스포츠 토토 결과 SVoD service providers and their business strategies provide an understanding of the industry (i.e., Park, 2017; Sanson & Steirer, 2019; Wayne, 2018). In light of global 스포츠 토토 결과 platforms’ entrance into different countries, there are studies comparing local and global service providers to explicate the competitive dynamics between them (i.e., Dwyer et al., 2018; Kim et al., 2016). Recent studies further examine this phenomenon through the conceptual lens of imperialism to investigate the cultural impacts of global service providers (i.e., Fitzgerald, 2019; Lobato, 2018). Besides cultural impacts, 스포츠 토토 결과 services’ influence on telecommunication providers, traditional industries, and users are also topics that continue to be discussed (i.e., Kim et al., 2017; Kim et al., 2019; Sujata et al., 2015).

스포츠 토토 결과 streaming contents and MCNs are recent terminologies and thus the literature is still in its infancy. Many prior studies focus on YouTube and examine why and how 스포츠 토토 결과 video streaming has become the new alternative to mainstream contents (i.e., Koch et al., 2018; Hu et al., 2017). In addition, studies on 스포츠 토토 결과 streamers’ self-presentation techniques focus on the monetary profits or streamers’ influences (i.e., Johnson & Woodcock, 2019; Lee et al., 2019; Mardona et al., 2018). With MCNs being a new type of entity created for online streamers, prior literature investigates the evolution and role of MCNs in the 스포츠 토토 결과 streaming industry although it is still in its early stage of research (i.e., Gardner & Lehnert, 2016; Hou, 2018; Lobato, 2016; Vonderau, 2016).

□ Objectives and Topics

This special issue aims to provide both theoretical and practical studies on the past, present and future of 스포츠 토토 결과 and live streaming services, and their market and policy implications. Considering the wide scope of the Telecommunications Policy journal, we welcome work on various, multi-disciplinary topics regardless of the types of research methodologies adopted. Below is a list of potential topics, but topics for this special issue are not limited to the following:

- The 스포츠 토토 결과 market structure and ecosystem;

- Competitive dynamics between Traditional pay TV platforms and 스포츠 토토 결과 platforms;

- Impacts of global 스포츠 토토 결과 service providers such as YouTube and Netflix on local broadcasting markets;

- The rise and prospects of new 스포츠 토토 결과 service providers;

- The relationships between content providers and 스포츠 토토 결과 service providers;

- AI (Artificial Intelligence), algorithms, and content strategies by 스포츠 토토 결과 players;

- Users’ adoption and switching behaviors in 스포츠 토토 결과 service markets;

- Determinants of the success of VoD contents in 스포츠 토토 결과 platforms;

- Determinants of user engagement with VoD and 스포츠 토토 결과 streamed content

- Factors influencing the success of 스포츠 토토 결과 streaming channels and contents;

- New business models for 스포츠 토토 결과, live streaming contents and MCNs

- Regulations for 스포츠 토토 결과 and live streaming services;

- Policy issues related to 스포츠 토토 결과 and live streaming services;

- Comparative studies at regional and international levels;

□ Important Dates

Paper submission: August 31, 2020

Final acceptance: December 31, 2020

Publication: June 30, 2021

□ Submissions Guidelines

Papers should follow the standard guidelines of Telecommunications Policy and they will be selected competitively according to their intrinsic quality. All papers will be subject to a standard refereeing process.

□ Telecommunications Policy website for on-line submission:

https://www.evise.com/profile/#/JTPO/login. Choose Special Issue “스포츠 토토 결과 and live streaming” as Article Type in the drop down menu. Journal information can be found at:

https://www.journals.elsevier.com/telecommunications-policy. Authors’ guidelines are available at:

https://www.elsevier.com/journals/telecommunications-policy/0308-5961/guide-for-authors. Only original submissions will be considered, not submitted in parallel elsewhere.

□ Guest editors: Seongcheol Kim (Korea University, hiddentrees@korea.ac.kr),

Hyunmi Baek (Korea University, lotus1225@korea.ac.kr)

Dam Hee Kim (The University of Arizona, damheekim@email.arizona.edu)